What are the classification of the logo?


Classification by function type 1. Marked mark Marking […]

Classification by function type
1. Marked mark
Marking signs include environmental identification signs, descriptive signs, and public welfare signs. Other functions are mainly to mark and explain environmental information. The environmental identification mark is used to mark the name of the environment. It behaves in many ways, and is often coordinated and unified with the environment. The descriptive mark is used to generalize the functions and characteristics of the environment. This type of identification mainly appears in public spaces with a large flow of people, such as parks and green spaces. In many display spaces, such signs will be used extensively to explain the general situation of the display places so that people have a general understanding of the environment.
Public welfare signs are used to constrain people's behavior and promote standardized and civilized behaviors. Public welfare signs often fulfill their functions in different ways, some are advisory, advocacy, and some are reminders. In addition, for places with hidden dangers, warning or prohibition signs will be used.
2. Oriented logo
Guiding signs are mainly used to illustrate and explain the direction information of the environment and places. Such signs have strong functionality and can help people decide routes and directions in the environment, so as to reach their destinations smoothly. Guiding signs include direction guiding signs, and orientation explanatory signs. As the name suggests, the main function of the direction-guided sign is to guide people's direction. This type of sign is generally composed of text or graphics marking the name of the environment plus an arrow-like symbol sign with a pointing function. When setting up such signs, we must pay attention to the accuracy of the indication direction and pay attention to its placement. Generally speaking, each traffic node in the environment needs to set this type of identification.
3. Direction descriptive mark
The location-descriptive sign is the overall display of environmental information, using the overall plan of the environment to express the environmental information completely and comprehensively, so that people have an intuitive and overall understanding of the environment, and identify its specific location in the overall environment. The explanatory signs are often set close to the environmental identification signs to help people understand their position and the overall information of the environment immediately after entering the environment. In addition, location-descriptive signs are generally set up at larger traffic nodes, and by cooperating with continuous directional signs, help people understand and master the environment and reach their destination smoothly. In relatively empty places, people’s sense of direction and behavior will be relatively weakened. In such places, location-specific signs are also needed to perform their functions to help people’s positioning activities and then determine the direction of travel. At some high altitude sightseeing spots that can overlook a large area of ​​landscape, orientation signs are also used to help visitors to sightseeing and appreciate more conveniently.
4. Symbolic logo
Symbolic sign is a sign method that uses the symbolic meaning of things to convey environmental information. For a symbolic logo, what is important is not a certain fixed logo style or a certain entity, but its symbolic meaning and people’s associations and plants with special meanings can be used as logos to express certain information .